Living Environment

All About Housing


18TH MAY 2018

MAY 18–19

All About Housing

What defines quality and affordable housing? In which houses do citizens want to live and what principles might improve housing conditions? What is the current living environment in the city and how will it change in the future?

Renowned experts, leading architects, developers, businessmen and government officials will gather at the Living Environment: All About Housing Forum on May 18–19, 2018, in Kaliningrad, to answer these questions and define trends in the development of housing stock. The Forum will show locals the potential of their city and allow them to widely participate in its changing.


Kaliningrad is a unique Russian city with its distinguishable architecture, urban environment and geographic location.

The Living Environment: All About Housing Forum is bound to give impetus to the further development to make this beautiful city even better. Kaliningrad is meant to be a landmark of the Russian Federation.

Kaliningrad region is the westernmost part of Russia. Since the early 20th century the region has been popular for its resorts nationwide, as well as in European countries. Cultural, health and wellness and eco-tourism attract many visitors annually.

The Kaliningrad Regional Drama Theatre will host the Business Program of the Forum.


Elliot Eisenberg

Ph.D economist, regular consultant to several large real estate professional associations, hedge funds and investment advisory groups, USA

Alexander Plutnik

DOM.RF’s CEO and Chairman of the Management Board

Jeffrey Morgan

Sr. Development Consultant, MBL Housing, USA

Tatiana Polidi

Executive Director of the Institute for Urban Economics, Director of the Real Estate Market department, Russia

Winy Maas

Co-founder and Director, MVRDV, Netherlands

Martin Sobota

Architect, partner at Cityförster architecture+urbanism, Netherlands

Alexei Muratov

Partner, Strelka KB, Russia

Alexandra Chechetkina

Senior Architect, Strelka KB, Russia

Ekaterina Shulman

Associate Professor, RANEPA, Russia

Vasiliy Selivanov

Legenda Intelligent Development, Russia

Alexander Mamut

Chairman of the board of trustees of Strelka Institute for Media, Architecture and Design

Martin Biewenga

Architect, partner at Dutch firm West 8 urban design & landscape architecture BV

Brian Mark Evans

UN Advisor, Ecological Urbanist, United Kingdom

Alexander Govorov

Director of Engineering of Brusnika, Russia

Dmitry Tepin

Minister of Construction and Housing and Communal Services of the Saratov Region

Evgeniy Glagolev

Deputy Governor of the Belgorod Region

Sergey Kolesnikov

Commercial Director at Partner-Stroy

Vladimir Martynenkov

Head of the Metapribor group of companies

Milana Sadaeva

Deputy Mayor of Grozny

Fadi Jabri

Executive Officer, Principal MENA, CIS, India Region at Nikken Sekkei

Natalia Fishman

Assistant to the President of the Republic of Tatarstan

Igor Markov

Architect, director of gmp international

Diana Samoshkina

Vice President, Consumer Segment at Rostelecom




What is the Street Design Standard and why is it important?

The Street Design Standard is a manual with rules and recommendations that help to create a consistent, comfortable and safe urban environment. This document explains how to arrange retail signage, advertisements, stands, outdoor furniture and lighting.

Current context

Most of the Russian cities suffer from visual noise including flashing signs in incoherent styles or chaotic advertisements that fence off facades and historically significant buildings. In abundance of visual noise street retail cannot attract customers who prefer tranquil environment. Particularly, citizens prefer to move faster along the streets with excessive advertisements. Such streets turn into a transit path from A to B, depriving cafés and restaurants of their clients. Hence, city officials lose opportunity to improve urban environment and also lose citizens who move to more attractive cities and countries. In fact, visual noise negatively influences the whole urban environment.

How The Standard changes the city

The Street Design Standard is aimed at reducing visual noise, bring back the city’s visual clarity and attract more pedestrians to the streets. It will help street retail keep customers and withstand competition, while also improve urban environment, avoid huge banners and signs that brighten the windows. The Standard will help preserve architectural value of the historical buildings that used to be covered with chaotic advertisement banners.

Will there be no more advertisement and street signage? 

The Standard is not meant to eradicate diversity. It describes the choice of materials, parameters and position of street signs and advertisements. All the materials and positions are chosen with regard for the context of the street. There is a special Standard for each city, which highlights its identity.


Street Design Standard worldwide

Nowadays many cities across the world, or even each district or house has developed their own standards considering street signage. The New York Street Design Manual was implemented over 100 years ago and since then there have been regulations for the sizes of ledges, windows, roofs and surface materials. For example, it sets the rules for street retail and cafés in the busiest streets. Russia has also entered upon this way. Street Design Standards were already implemented in Moscow, Saint-Petersburg, Saratov, Kazan Voronezh and Tchaikovsky.

Street Design Standard in Kaliningrad

Kaliningrad is the next in line. Municipal authorities held a round table on February 2, 2018, where they discussed the Standard for the central part of Kaliningrad. Garri Goldman, Deputy Prime-Minister of the Regional Government, Artur Krupin, Chairman of the Committee for Architecture and Building, Andrey Shumilin, Vice Chairman of City Council, heads and specialists from the municipal administration participated in a meeting with entrepreneurs who run business in Kaliningrad.

KB Strelka experts presented a design proposal ‘Street signage and non-stationary retail facilities layout’ stating that they had learned useful information in local specialists’ studies and focused on the most challenging ideas and proposals. Some of them reflect the current situation — the abundance of signs that cover building facades. It fosters visual noise hampering passers-by to perceive information. Huge protruding signs and building extensions fencing off balconies and eaves impede a decent perception of the city buildings.

After the presentation KB Strelka experts gave general and individual recommendations on street facades and signage. It was followed by a discussion involving all stakeholders who concluded that one should keep within the limits of quantity and style. Otherwise the streets will resemble a patchwork quilt. Street signage should highlight architectural aspect of a street and unique beauty of Kaliningrad. Since this meeting Andrey Anisimov, Chief Architect of Kaliningrad, has been consulting the local entrepreneurs on the implementation of the Street Design Standard.